Showing posts with label marketing_your_business. Show all posts
Showing posts with label marketing_your_business. Show all posts

Friday, January 9, 2009

How Are You Different and Unique…In The Sea of Competition?

What do you differently on a daily basis to make sure you aren’t just like everyone else doing the same old thing? How do you set yourself apart from the masses? How do you convince someone to join you and your business when everyone is pulling at them from all different directions?

Is there a huge trick to getting peoples attention to share your story with them, your “why”, the things that drive you and why you are the one they need to join. Is there a magical elixir that can be spread through the internet, phone lines, texting, through Skype or whatever, to get them to listen?

Are there trigger words, splash pages, auto responders, capture pages, mind control or emotions to get them interested in you and your opportunity? When you find out where any of the above stuff can be bought or rented from then let me know because I want to see a fool and his money parted.

There is nothing on the free market to be had that will give you the power to control people and make them do your bidding…at least not on this planet. Just look at all of the marketers on the net today trying anything and everything to part you with your money and they must have some of that coveted fairy dust that’s going around!

The big problem is that some people will believe all of the empty promises and BS. When this happens they waste their money, time and resources to go out and hustle for 6-8 weeks or longer, and not get anything in return for the work they have put in. This in turn gives them such a bad experience so they will never look at anything else.

The biggest secret to get people on your side and to like you is simply to be real, honest, a true friend and above all, just be yourself. Don’t try to be a fake, don’t try and sell anything to anyone or push them into doing anything they don’t want to do or anything there is any hesitation about.

You should offer to help them in any way you can, and mean it when you say it. If you don’t or won’t follow through on what you say or what you start then how can you expect anyone to respect or listen to you? When you do things the wrong way it will come back eventually and bite you where it hurts.

One of the worst things you can ever do is just throw your business in someone’s face with even asking if they really want to look at it. This is the biggest problem I see today on all of these social sites and people using them the wrong way. These sites are for making friends, contacts and developing relationships…nothing more!

You should make them aware you are in business and have information readily available if they want to explore it further, but let them make the decision when they are ready to look at what you offer and the things you can do for them. The worst possible thing you can do is try and shove something down their throat.

People do not want to be sold on anything; they want to sell themselves on it. This is just human nature and we can’t change it. I think it is due to 1000’s of years dealing with club and wheel salespeople from Stone Age times to used car salespeople today, no pun intended folks…I was one of those guys for 20 years before I found a way out.

You need to really care about and enjoy meeting and working with new friends. If you come across as anything else then people will shy away from you and tell their friends about it. If you come across as a salesperson then just quit what you are doing and go back to selling cars, wheels, clubs, houses or whatever it was that you were selling.

You see, there is a principle in our world called "The Value Proposition" and basically what that means is...

Money and Success will come back to you... when you offer enough value to the marketplace and the people you come into contact with. But most network marketers don't think like this and they are running around out there 'Spamming People'. One of the sites I am on is terrible for this so I am going to delete my account with them.

Every time someone puts a comment on this site and my page, (no names mentioned) all they are doing is “Spamming” me, and I hate it with a passion. I started out just stopping their emails and comments but other people have started doing it. No way would I ever pay any attention to these people because they do not have my best interest at heart.

When you really are trying to help people and are sincere about it then this is the way you will come across. If you try and “fake it till you make it” then you are just setting yourself up for failure and this is not the end result you are looking for. If you don’t have the right system and teacher this will be your end result.

Always treat people the way that you want to be treated, never lie, never make empty promises and always do what you say you are going to do. I know this is “old hat” to some of you but will be eye opening to others and they really are looking for that perfect opportunity so who knows…it could be you they are looking for, so treat them with the utmost respect when you come into contact with them.

They could be your next associate or business partner and will rely on you to help them get started off on the right foot…so don’t ever let them down.

I hope everyone is having a great day…as I am and always do!

Don Egnor
TFF-The Mastermind Group
813-842-6131
donegnor@aol.com

Friday, October 3, 2008

Working With The Right Leaders

My wonderful wife, soul mate and best friend Kathy were driving back from Indian Rocks beach yesterday after spending about 3 hours soaking up the sun and playing around in the surf. One of the 3 hours we were there was because of waiting on our son-in-law Dale to bring us the extra set of keys to my car.

One of my Business Associates Paul had called wanting me to speak with one of his prospects about our business. When I got something out of the trunk of my car then somehow the keys ended up being locked in that same trunk. I am going to blame Paul for it…although he doesn’t know it yet! I guess it was the excitement of the moment because we were helping someone take control of their life, so it was worth it.

Anyway…we were driving back and I got a phone call from a very nice fellow by the name of Scott. He was calling from Mississippi and was very surprised that I answered the phone…imagine that! We started talking about a couple of things and then he said something I will always remember.

Scott had found me on one of the forums on the internet about home based business opportunities and was really shocked at what he found. He said that he was really surprised that I put all of my contact information in the forum, which I do for every ad, blog and posting that I ever put out for the world to see. He told me that he rarely has ever seen that!

He said if he does run across it and tries to call someone they never answer the phone and if he leaves a message they will never call him back. I suppose people don’t put a lot of their contact info in there because of all the freaks and idiots around today…which I do understand that mode of thinking.

Folks, there are so many so called opportunities out there today and I am sure you get inundated with all kinds of offers for everything. I don’t understand why anyone would ever get involved with anything where you would not be able to actually speak with the person about the opportunity and I am not just talking about sending an email and maybe getting a reply in 24 to 48 hours. Some people say you can get in touch with them after you join the opportunity though. My question is…what good is that?

I would think that the person would want to speak with you before they actually gave you their hard earned money! I want to speak personally with people before they do and that because I don’t want everyone in my business! You, as the prospect for the business, should want to get all the information before you actually join the business. Hence this is why you have my contact info so you can find out who I am, how I think and what kind of person you would be dealing with.

To me that is so important! Scott seemed surprised because I was not trying to sell him something, which I think is great. To me the business I am in is not to just sell you, it is about building a relationship, being friends and finding out about each other. I will not sponsor everyone in my business because if it isn’t right for you I would not want you to even consider it. My biggest fear is your failure because I don’t want to see you fail…period! That is what it should be about and not just making the “Quick Buck.” The money is not that important to me…the relationship is, both personal and in business.

If you can’t speak with the person before you get involved then how can you be sure they will be there for you when you really need them? Will they be there if you need a question answered or to speak with one of your excited prospects about YOUR business? Will they be there for you if there is a problem and you need help getting it resolved? I have never seen anything that can be put off for 24-48 hours…especially in the business world...your business world!

So…all of my contact information is below and please keep one other thing in mind. In an age where the term "job security" is becoming non-existent, massive layoffs are becoming as common as white bread, retirement plans are in jeopardy and banks are crashing -- if you were presented with an opportunity to take the reins of your OWN life and create your own destiny, would you REALLY take it? Or would you make a bunch of excuses about why it’s impossible.

I believe it's VERY possible. After all, a wise man once said, "You can either MAKE things happen, WATCH things happen or ask WHAT happened." If I can ever help you in any way please do not hesitate to pick up the phone and call me as I love helping people achieve their dreams. I hope everyone is having a fantastic day…as I am!

Don Egnor
813-842-6131
FFE-The Mastermind Group
donegnor@aol.com