Showing posts with label Relationship Marketing. Show all posts
Showing posts with label Relationship Marketing. Show all posts

Wednesday, January 28, 2009

How to Save Time and Leverage Properly With Your MLM/Direct Selling Business

The hope of entrepreneurs lives and dies based on time. Money can really come and go, but the aspirations of so many entrepreneurs are fleeting because they don't know how to manage their business effectively.

They give up so quickly because of fear that time will catch up to them or that they will run out of money in the time they have allotted in their mind. The truth is that you can really always find money, you can't bring time back. These are some simple areas to look to leverage your time well to get to your success faster.

1. Money- You should look to save a lot and spend wisely. Many people put money in areas that are not going to bring them any money back.

2. New Associates- Get referrals from your customers and use it to impact others. This will save countless dollars in marketing and advertising.

3. Star Associates- Protect your most productive associates and use them as sounding boards for everything that you do. They have the understanding of what is going on in the battlefield and their opinions will always be valid. Be willing to wrestle ideas with a panel of members from your company to find out what will bring the greatest amount of success.

4. Systems- Learn how your business will operate the best and let it run by itself without you pulling it along. These systems have to be simple, easily understandable, and the most effective way to empower your associates with the steps they need to make you, and them, the most profit and people coming into their business.

5. Cutting Edge- Be ahead of the curve when it comes to technology and systems. You will be very attractive to customers, media, investors, and employees. Make sure your opportunity has the newest cutting edge product.

6. Research and Development- When you have found what areas you can improve in or gain ground on the competition then make sure that you move correctly to find out what the consumer is really missing today. Quality is a priority before quantity.

7. Create an Avalanche of Excitement- The funny thing is that you probably already have the answers to a lot of questions, but you are not looking close enough to see what is making your business special. Find that unique selling point and announce it to the world. You will create an impressive niche.

8. Reputation- Create a brand that is credible. How many commercials do we see of companies claiming to be patriotic and how that is supposed to appeal to an American consumer like apple pie? Create your own apple pie image that will make your Granny come with a fist full of dollar bills.

9. Focus- Don't multi-task or you will spread your energy and put in mediocre efforts and it will be noticeable after a while. Make a list and get it done in order each day. This will save you hours.

10. Walk Away- One of the hardest things that any entrepreneur can do is be willing to step back and let the process happen. Many want-to-be entrepreneurs feel it is necessary to micromanage every aspect and that will frustrate your associates and misuse their skills. You are only burying their talents and missing out on more financial success.

I hope you are having a fantastic day…as I am and always do!

Don Egnor
TFF Mastermind Group
813-842-6131
donegnor@aol.com
http://www.joinmetoday.com

Friday, September 19, 2008

How To Build YOUR Business

“Tell Your Business Associates What Your Expectations Are For Them”

I just want to post a bit of info today which I feel is the groundwork for any marketing organization. I stick to these principles in my business every single day and they have served me well.

No matter what the business is that you decide to spend your time on, you MUST have the vision to see it through! Any Direct Selling, Relationship Marketing (this is my favorite term for the MLM business) you need to look where you are going, not where you have been.

It is just too easy to make the excuses that it won’t work for you. There are tons of people giving the same old BS excuse which is one of the reasons of why they aren’t successful, and never will be.

You are not a salesperson in this business, you are a TEACHER! In order to be successful you have to teach. This is one of the principles I talked about in a previous article on Magnetic Sponsoring. When you sponsor someone into your business (note that I said sponsor, not signup) you have to train and teach them to be successful.

You NEED to tell them what your expectations are for them! You also want people who are coachable. If they can’t play by your rules, do what you say and take direction then they will only waste your time and theirs also. People must want to be taught or you may as well go beat your head against the wall!

You need to set the rules of the game...period, end of the story! Don’t call and try to beg people to get involved in your business. If you have to beg then they won’t be any good to you anyway. This is where they will become a burden to your organization.

I want to help the people in my organization who are floundering, and I will ALWAYS be there for them if they need me, morning-noon-night. One of my biggest reasons for living is trying to help people get ahead in this world.

The fellow who started Magnetic Sponsoring (Mike Dillard) has the same passion. I have never had the pleasure of personally meeting Mike but I hope to someday get the privilege.

People will get psyched up, fired up, enthusiastic and ready to go when they first get involved. If you don’t stay with them, teach them, show them and keep reminding them of why they got involved they will have a hard time making it in Relationship Marketing.

It doesn’t matter what MLM company you get involved in the bottom line it is building a relationship and don’t ever let anyone tell you different.

If you don’t like people, can’t make friends or aren’t comfortable interacting with people (even crowds of people) then you should go get you a 9 to 5 job and just be done with it.

I could never get that kind of job because I can’t stand someone insinuating (for whatever they decide to pay you) this is all you are worth. Get out of that scenario!

I know of course, you DO realize that anything you ever attain or any money you make is predicated upon the amount of work, the perseverance you have, you being coachable and following a perfect system already in place for you.

The owner & CEO of this wonderful company we all know and love, (Bob Reina) has the same passion for helping people and we all will do whatever we need to help you reach your goals.

Get in touch with me, get off the couch, get involved, use the product and spread the word. Talk fusion is the wave of the future and it is only going to get better! Just please remember that Don tried to tell you, so you better listen.

Don Egnor
813-842-6131
FFE - The Mastermind Group
donegnor@aol.com